| Overview |
A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing |
Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Businesses and organizations that want full data ownership and privacy compliance | Wix site owners who want integrated website and business analytics |
| Operator |
InnoCraft Limited
Independent private company | Wix.com Ltd.
Independent public company |
| Company base |
Auckland, New Zealand · Other region | Tel Aviv, Israel · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Self-hosted
- Session recordings
- Heatmaps
- A/B testing
- Open source
- GDPR compliant
- E-commerce tracking
- Data export
|
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
|
| Important considerations |
On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations |
WordPress, Magento, Google Tag Manager | Wix SEO, Wix Email Marketing |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |