Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Businesses and organizations that want full data ownership and privacy compliance
Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.
Product and marketing teams needing customer journey insights
Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
| Attribute | Matomo | Woopra |
|---|---|---|
| Overview | A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing | Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Businesses and organizations that want full data ownership and privacy compliance | Product and marketing teams needing customer journey insights |
| Operator | InnoCraft Limited Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base | Auckland, New Zealand · Other region | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations | WordPress, Magento, Google Tag Manager | Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Matomo | Woopra |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |