Matomo vs Woopra comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Privacy-first Self-hosted Open source Session recordings Heatmaps A/B testing Data ownership Cookieless

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Choose Woopra if

Product and marketing teams needing customer journey insights

Capabilities listed only for Woopra in this selection

AI insights

Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.

Shared capabilities

GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Goals Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

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Attribute	Matomo	Woopra
Overview	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.	A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.
Pricing	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately	Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Businesses and organizations that want full data ownership and privacy compliance	Product and marketing teams needing customer journey insights
Operator	InnoCraft Limited Independent private company	Woopra, Inc. Subsidiary of Appier Group Inc.
Company base	Auckland, New Zealand · Other region	San Francisco, United States · United States
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export	Customer journey reports People profiles Trends and funnels Cohort analysis Attribution reports Analytics Copilot Automations 30+ integrations
Important considerations	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.	The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
Integrations	WordPress, Magento, Google Tag Manager	Zapier, Segment
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Matomo	Woopra
A/B testing	Listed	Not listed
AI insights	Not listed	Listed
App analytics	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Matomo Full details: Woopra