analyticsdir
Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Matomo vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities only listed for Matomo

Open source E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Session recordings Heatmaps A/B testing Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Cookieless AI insights Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Privacy-first Self-hosted GDPR compliant CCPA compliant Real-time data Event tracking Funnels User segments Goals Data ownership
Attribute Matomo WPLytic
Overview A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separatelyPublic plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment Self-hosted and hosted optionsSelf-hosted
Best for Businesses and organizations that want full data ownership and privacy complianceWordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator InnoCraft Limited
Independent private company		TIPS4DESIGN SRL
Independent private company
Company base Auckland, New Zealand · Other regionRomania · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.		AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Self-hosted
  • Session recordings
  • Heatmaps
  • A/B testing
  • Open source
  • GDPR compliant
  • E-commerce tracking
  • Data export
  • Self-hosted
  • Unlimited sessions
  • Event tracking
  • Custom tags
  • User segments
  • Real-time analytics
  • AI insights
  • Goals/funnels
  • No cookies
  • GDPR/CCPA/PECR compliant
Important considerations On-Premise is free at the core but advanced plugins, support, hosting, maintenance, and infrastructure can add cost.WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations WordPress, Magento, Google Tag ManagerWordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeMatomoWPLytic
A/B testing Listed Not listed
Ad-blocker resistant Not listed Listed
AI insights Not listed Listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Not listed
CCPA compliant Listed Listed
Cohort analysis Listed Not listed
Cookieless Not listed Listed
Cross-device tracking Listed Not listed
Custom reports Listed Not listed
Data export Listed Not listed
Data ownership Listed Listed
E-commerce tracking Listed Not listed
Event tracking Listed Listed
Funnels Listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Heatmaps Listed Not listed
Integrations Listed Not listed
Open source Listed Not listed
Privacy-first Listed Listed
Real-time data Listed Listed
Retention analytics Listed Not listed
Revenue tracking Listed Not listed
Self-hosted Listed Listed
Session recordings Listed Not listed
User segments Listed Listed
Full details: Matomo Full details: WPLytic