Microsoft Clarity vs Offen Fair Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities listed only for Microsoft Clarity in this selection

GDPR compliant CCPA compliant Real-time data App analytics Event tracking Behavior analytics Audience insights User segments Session recordings Heatmaps Goals Data export Integrations AI insights Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose Offen Fair Web Analytics if

Teams that value visitor access to their own analytics data and accept measuring only people who opt in.

Capabilities listed only for Offen Fair Web Analytics in this selection

Privacy-first Self-hosted Open source Data ownership Web analytics

Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.

Shared capabilities

Free plan

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Attribute	Microsoft Clarity	Offen Fair Web Analytics
Overview	Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.	A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports.
Pricing	Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included	Free Apache-2.0-licensed software; hosting and operational work are separate costs.
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Website owners, marketers, and product teams that need free session replay and heatmaps	Teams that value visitor access to their own analytics data and accept measuring only people who opt in.
Operator	Microsoft Corporation Independent public company	Offen project Independent project
Company base	Redmond, United States · United States	Berlin, Germany · European Union
Organization scale	228,000 employees · operator, as of 30 Jun 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Always-on session recordings Click, scroll, area, and conversion heatmaps Rage-click and dead-click insights Smart events Session and heatmap summaries Web and mobile app capture Google Analytics integration 40+ filters	Explicit opt-in before collection Visitor data access and deletion End-to-end encrypted usage data Traffic, referrer and campaign reporting Self-hosted binary or Docker deployment
Important considerations	Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.	Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Integrations	Google Analytics, Google Ads, WordPress, Shopify	JavaScript, Docker
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Microsoft Clarity	Offen Fair Web Analytics
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cross-device tracking	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
Event tracking	Listed	Not listed
Free plan	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Microsoft Clarity Full details: Offen Fair Web Analytics