Microsoft Clarity vs Open Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities only listed for Microsoft Clarity

CCPA compliant Free plan App analytics User segments Session recordings Heatmaps Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose Open Analytics if

Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access

Capabilities only listed for Open Analytics

Privacy-first Self-hosted Open source Cookieless E-commerce tracking Funnels Revenue tracking Data ownership Retention analytics Web analytics

Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.

Shared capabilities

GDPR compliant Real-time data Event tracking Behavior analytics Audience insights Goals Data export Integrations AI insights

Attribute	Microsoft Clarity	Open Analytics
Overview	Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.	An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.
Pricing	Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included	AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Website owners, marketers, and product teams that need free session replay and heatmaps	Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access
Operator	Microsoft Corporation Independent public company	AGHAZADA LLC Independent private company
Company base	Redmond, United States · United States	New Mexico, United States · United States
Organization scale	228,000 employees · operator, as of 30 Jun 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Always-on session recordings Click, scroll, area, and conversion heatmaps Rage-click and dead-click insights Smart events Session and heatmap summaries Web and mobile app capture Google Analytics integration 40+ filters	Cookieless web analytics Hosted cloud or AGPL self-hosting Realtime dashboard and live globe Custom events and funnels Visitor journeys and retention Stripe revenue attribution Campaign and UTM reporting Core Web Vitals Public dashboards and embeds Data import and export AI assistant, MCP server, and CLI
Important considerations	Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.	The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.
Integrations	Google Analytics, Google Ads, WordPress, Shopify	Stripe, Plausible, Fathom
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Microsoft Clarity	Open Analytics
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Not listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Microsoft Clarity Full details: Open Analytics