Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Engineering and product teams that need self-hosted replay, debugging context, and product analytics
Important considerations: Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time.
| Attribute | Microsoft Clarity | OpenReplay |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator | Microsoft Corporation Independent public company | Asayer SAS Independent private company |
| Company base | Redmond, United States · United States | Distributed organization |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-09-04. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | OpenReplay |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cross-device tracking | Listed | Not listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Not listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Not listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |