| Overview |
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Website owners, marketers, and product teams that need free session replay and heatmaps | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Microsoft Corporation
Independent public company | Plausible Insights OÜ
Independent private company |
| Company base |
Redmond, United States · United States | Tartu, Estonia · European Union |
| Organization scale |
228,000 employees · operator, as of 30 Jun 2025 | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
Google Analytics, Google Ads, WordPress, Shopify | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |