Microsoft Clarity vs Statable comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities listed only for Microsoft Clarity in this selection

GDPR compliant CCPA compliant App analytics Behavior analytics Audience insights Session recordings Heatmaps Data export AI insights Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose Statable if

Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.

Capabilities listed only for Statable in this selection

Privacy-first Cookieless Funnels Error tracking Web analytics

Important considerations: Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.

Shared capabilities

Free plan Real-time data Event tracking User segments Goals Integrations

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Attribute	Microsoft Clarity	Statable
Overview	Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.	A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools.
Pricing	Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included	From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Website owners, marketers, and product teams that need free session replay and heatmaps	Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access.
Operator	Microsoft Corporation Independent public company	Key Arg B.V. Independent private company
Company base	Redmond, United States · United States	Monster, Netherlands · European Union
Organization scale	228,000 employees · operator, as of 30 Jun 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Always-on session recordings Click, scroll, area, and conversion heatmaps Rage-click and dead-click insights Smart events Session and heatmap summaries Web and mobile app capture Google Analytics integration 40+ filters	Cookieless traffic and real-time reports Custom events, goals and funnels Saved segments and error tracking Stats API, CLI and MCP WordPress and n8n integrations
Important considerations	Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.	Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case.
Integrations	Google Analytics, Google Ads, WordPress, Shopify	WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Microsoft Clarity	Statable
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Data export	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Not listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Microsoft Clarity Full details: Statable