| Overview |
Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps. |
| Pricing |
Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Website owners, marketers, and product teams that need free session replay and heatmaps | Small businesses and bloggers needing simple web analytics |
| Operator |
Microsoft Corporation
Independent public company | StatCounter
Independent private company |
| Company base |
Redmond, United States · United States | Dublin, Ireland · European Union |
| Organization scale |
228,000 employees · operator, as of 30 Jun 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | operational reliability
Recent official evidence shows a focus on operational reliability. |
| Key features |
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
- Real-time visitor feeds
- Traffic trend charts
- Visitor paths
- Landing-page analysis
- Conversion tracking
- Paid-traffic analysis
- Session replay
- Heatmaps on Premium Plus
|
| Important considerations |
Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. |
| Integrations |
Google Analytics, Google Ads, WordPress, Shopify | WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |