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Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Microsoft Clarity vs Statcounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Microsoft Clarity if

Website owners, marketers, and product teams that need free session replay and heatmaps

Capabilities listed only for Microsoft Clarity in this selection

GDPR compliant CCPA compliant App analytics Audience insights User segments AI insights Cross-device tracking

Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.

Choose Statcounter if

Small businesses and bloggers needing simple web analytics

Capabilities listed only for Statcounter in this selection

No unique capabilities in the current taxonomy.

Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.

Shared capabilities

Free plan Real-time data Event tracking Behavior analytics Session recordings Heatmaps Goals Data export Integrations

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Attribute Microsoft Clarity Statcounter
Overview Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries.A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps.
Pricing Free forever with no traffic limits; unlimited heatmaps, websites, and team members are includedBasic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for Website owners, marketers, and product teams that need free session replay and heatmapsSmall businesses and bloggers needing simple web analytics
Operator Microsoft Corporation
Independent public company		StatCounter
Independent private company
Company base Redmond, United States · United StatesDublin, Ireland · European Union
Organization scale 228,000 employees · operator, as of 30 Jun 2025No comparable official organization-size figure was publicly disclosed.
Recent direction marketing attribution
Recent official evidence shows a focus on marketing attribution.		operational reliability
Recent official evidence shows a focus on operational reliability.
Key features
  • Always-on session recordings
  • Click, scroll, area, and conversion heatmaps
  • Rage-click and dead-click insights
  • Smart events
  • Session and heatmap summaries
  • Web and mobile app capture
  • Google Analytics integration
  • 40+ filters
  • Real-time visitor feeds
  • Traffic trend charts
  • Visitor paths
  • Landing-page analysis
  • Conversion tracking
  • Paid-traffic analysis
  • Session replay
  • Heatmaps on Premium Plus
Important considerations Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Integrations Google Analytics, Google Ads, WordPress, ShopifyWordPress, Shopify
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeMicrosoft ClarityStatcounter
AI insights Listed Not listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Listed
CCPA compliant Listed Not listed
Cross-device tracking Listed Not listed
Data export Listed Listed
Event tracking Listed Listed
Free plan Listed Listed
GDPR compliant Listed Not listed
Goals Listed Listed
Heatmaps Listed Listed
Integrations Listed Listed
Real-time data Listed Listed
Session recordings Listed Listed
User segments Listed Not listed
Full details: Microsoft Clarity Full details: Statcounter