Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Website owners, marketers, and product teams that need free session replay and heatmaps
Important considerations: Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack.
Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.
| Attribute | Microsoft Clarity | Swetrix |
|---|---|---|
| Overview | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Website owners, marketers, and product teams that need free session replay and heatmaps | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator | Microsoft Corporation Independent public company | Swetrix Ltd Independent private company |
| Company base | Redmond, United States · United States | Edinburgh, United Kingdom · United Kingdom |
| Organization scale | 228,000 employees · operator, as of 30 Jun 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
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| Important considerations | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations | Google Analytics, Google Ads, WordPress, Shopify | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-09. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Microsoft Clarity | Swetrix |
|---|---|---|
| A/B testing | Not listed | Listed |
| Ad-blocker resistant | Not listed | Listed |
| AI insights | Listed | Not listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |
| Web analytics | Not listed | Listed |