| Overview |
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. | An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access. |
| Pricing |
Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Growth teams and product managers who need detailed user behavior insights | Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access |
| Operator |
Mixpanel, Inc.
Independent private company | AGHAZADA LLC
Independent private company |
| Company base |
San Francisco, United States · United States | New Mexico, United States · United States |
| Organization scale |
235 team members · operator, as of 2 Mar 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Event-based product analytics
- Funnels and flows
- Retention and cohorts
- Session replay
- Autocapture
- Experiments
- Unlimited seats
- Data export
|
- Cookieless web analytics
- Hosted cloud or AGPL self-hosting
- Realtime dashboard and live globe
- Custom events and funnels
- Visitor journeys and retention
- Stripe revenue attribution
- Campaign and UTM reporting
- Core Web Vitals
- Public dashboards and embeds
- Data import and export
- AI assistant, MCP server, and CLI
|
| Important considerations |
Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. |
| Integrations |
Segment, Zapier | Stripe, Plausible, Fathom |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-27. |