| Overview |
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing |
Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Growth teams and product managers who need detailed user behavior insights | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator |
Mixpanel, Inc.
Independent private company | Asayer SAS
Independent private company |
| Company base |
San Francisco, United States · United States | Distributed organization |
| Organization scale |
235 team members · operator, as of 2 Mar 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Event-based product analytics
- Funnels and flows
- Retention and cohorts
- Session replay
- Autocapture
- Experiments
- Unlimited seats
- Data export
|
- Self-hosted session replay
- Product and web analytics
- Error, network, and performance context
- Funnels and journeys
- Heatmaps
- Co-browsing
- Web and mobile capture
- Data export
- MCP server
|
| Important considerations |
Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations |
Segment, Zapier | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-04. |