| Overview |
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Growth teams and product managers who need detailed user behavior insights | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Mixpanel, Inc.
Independent private company | Swetrix Ltd
Independent private company |
| Company base |
San Francisco, United States · United States | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
235 team members · operator, as of 2 Mar 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Event-based product analytics
- Funnels and flows
- Retention and cohorts
- Session replay
- Autocapture
- Experiments
- Unlimited seats
- Data export
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Segment, Zapier | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |