| Overview |
A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Free forever up to 1M monthly events; Growth includes the first 1M events free and scales by usage up to 20M; Enterprise is custom | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Growth teams and product managers who need detailed user behavior insights | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Mixpanel, Inc.
Independent private company | TIPS4DESIGN SRL
Independent private company |
| Company base |
San Francisco, United States · United States | Romania · European Union |
| Organization scale |
235 team members · operator, as of 2 Mar 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Event-based product analytics
- Funnels and flows
- Retention and cohorts
- Session replay
- Autocapture
- Experiments
- Unlimited seats
- Data export
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Free and Growth plans cap or meter events and session replays; governance, security, and large-scale allowances are Enterprise features. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Segment, Zapier | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |