Mouseflow vs Offen Fair Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Mouseflow if

Marketers and product teams needing detailed user behavior insights

Capabilities listed only for Mouseflow in this selection

GDPR compliant CCPA compliant Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Goals Data export Integrations Custom reports AI insights Retention analytics Cross-device tracking

Important considerations: Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.

Choose Offen Fair Web Analytics if

Teams that value visitor access to their own analytics data and accept measuring only people who opt in.

Capabilities listed only for Offen Fair Web Analytics in this selection

Privacy-first Self-hosted Open source Data ownership Web analytics

Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.

Shared capabilities

Free plan

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Attribute	Mouseflow	Offen Fair Web Analytics
Overview	A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.	A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports.
Pricing	Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom	Free Apache-2.0-licensed software; hosting and operational work are separate costs.
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Marketers and product teams needing detailed user behavior insights	Teams that value visitor access to their own analytics data and accept measuring only people who opt in.
Operator	Mouseflow ApS Independent private company	Offen project Independent project
Company base	Copenhagen, Denmark · European Union	Berlin, Germany · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Session replay Click, scroll, and movement heatmaps Conversion funnels Journey analytics Form analytics Friction and error detection Feedback surveys Mina AI	Explicit opt-in before collection Visitor data access and deletion End-to-end encrypted usage data Traffic, referrer and campaign reporting Self-hosted binary or Docker deployment
Important considerations	Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.	Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Integrations	Shopify, WordPress	JavaScript, Docker
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Mouseflow	Offen Fair Web Analytics
AI insights	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Not listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Mouseflow Full details: Offen Fair Web Analytics