Mouseflow vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Mouseflow if

Marketers and product teams needing detailed user behavior insights

Capabilities listed only for Mouseflow in this selection

Behavior analytics Revenue tracking Error tracking Session recordings Heatmaps User feedback Surveys Integrations Custom reports Retention analytics Cross-device tracking

Important considerations: Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities listed only for Simple Analytics in this selection

Privacy-first Cookieless

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export AI insights

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Attribute	Mouseflow	Simple Analytics
Overview	A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers and product teams needing detailed user behavior insights	Website owners who prioritize privacy and simplicity
Operator	Mouseflow ApS Independent private company	Simple Analytics B.V. Independent private company
Company base	Copenhagen, Denmark · European Union	Amsterdam, Netherlands · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	3 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Session replay Click, scroll, and movement heatmaps Conversion funnels Journey analytics Form analytics Friction and error detection Feedback surveys Mina AI	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Shopify, WordPress	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Mouseflow	Simple Analytics
AI insights	Listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Mouseflow Full details: Simple Analytics