| Overview |
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers and product teams needing detailed user behavior insights | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
Mouseflow ApS Independent private company | Key Arg B.V. Independent private company |
| Company base |
Copenhagen, Denmark · European Union | Monster, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Session replay
- Click, scroll, and movement heatmaps
- Conversion funnels
- Journey analytics
- Form analytics
- Friction and error detection
- Feedback surveys
- Mina AI
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
Shopify, WordPress | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-30. |