Mouseflow vs Swetrix comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Mouseflow if

Marketers and product teams needing detailed user behavior insights

Capabilities only listed for Mouseflow

CCPA compliant Free plan E-commerce tracking Revenue tracking Heatmaps User feedback Surveys AI insights Retention analytics Cross-device tracking

Important considerations: Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.

Choose Swetrix if

Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting

Capabilities only listed for Swetrix

Privacy-first Self-hosted Open source Cookieless A/B testing Data ownership Ad-blocker resistant Enterprise Web analytics

Important considerations: Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.

Shared capabilities

GDPR compliant Real-time data Event tracking Behavior analytics Funnels Error tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports

Attribute	Mouseflow	Swetrix
Overview	A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.	A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions.
Pricing	Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom	Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Marketers and product teams needing detailed user behavior insights	Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting
Operator	Mouseflow ApS Independent private company	Swetrix Ltd Independent private company
Company base	Copenhagen, Denmark · European Union	Edinburgh, United Kingdom · United Kingdom
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Session replay Click, scroll, and movement heatmaps Conversion funnels Journey analytics Form analytics Friction and error detection Feedback surveys Mina AI	Cookieless web analytics Events, goals, and funnels Real-time dashboard Performance monitoring Error tracking Session and user-profile analysis Session replay on Plus Feature flags and A/B testing API and data export Self-hosted Community Edition
Important considerations	Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.	Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team.
Integrations	Shopify, WordPress	Google Analytics import, WordPress, Google Tag Manager, REST API
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-09.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Mouseflow	Swetrix
A/B testing	Not listed	Listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Not listed	Listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed
Web analytics	Not listed	Listed

Full details: Mouseflow Full details: Swetrix