| Overview |
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Marketers and product teams needing detailed user behavior insights | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Mouseflow ApS Independent private company | TIPS4DESIGN SRL Independent private company |
| Company base |
Copenhagen, Denmark · European Union | Romania · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Session replay
- Click, scroll, and movement heatmaps
- Conversion funnels
- Journey analytics
- Form analytics
- Friction and error detection
- Feedback surveys
- Mina AI
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Shopify, WordPress | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |