| Overview |
A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing |
Free Apache-2.0-licensed software; hosting and operational work are separate costs. | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Teams that value visitor access to their own analytics data and accept measuring only people who opt in. | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator |
Offen project Independent project | OpenPanel AB Independent private company |
| Company base |
Berlin, Germany · European Union | Stockholm, Sweden · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
- Explicit opt-in before collection
- Visitor data access and deletion
- End-to-end encrypted usage data
- Traffic, referrer and campaign reporting
- Self-hosted binary or Docker deployment
|
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
| Important considerations |
Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations |
JavaScript, Docker | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-09. |