Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Offen Fair Web Analytics ifTeams that value visitor access to their own analytics data and accept measuring only people who opt in.
Important considerations: Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption.
Choose VWO ifCRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
Swipe or use arrow keys to view all columns.
| Attribute | Offen Fair Web Analytics | VWO |
|---|---|---|
| Overview | A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Free Apache-2.0-licensed software; hosting and operational work are separate costs. | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Self-hosted | Vendor-hosted cloud |
| Best for | Teams that value visitor access to their own analytics data and accept measuring only people who opt in. | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Offen project Independent project | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | Berlin, Germany · European Union | Delhi, India · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
|
|
| Important considerations | Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | JavaScript, Docker | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-09-30. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
Swipe or use arrow keys to view all columns.
| Attribute | Offen Fair Web Analytics | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Open source | Listed | Not listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |