| Overview |
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. |
| Pricing |
Free, open source | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Tech-savvy users who want a free, self-hosted analytics solution | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay |
| Operator |
Open Web Analytics project Independent project | Emvi Software GmbH Independent private company |
| Company base |
Distributed organization | Rheda-Wiedenbrück, Germany · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 1 employees · operator, as of 30 Dec 2025 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
|
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
| Important considerations |
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. |
| Integrations |
WordPress | Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |