| Overview |
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. |
| Pricing |
Free, open source | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Tech-savvy users who want a free, self-hosted analytics solution | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity |
| Operator |
Open Web Analytics project
Independent project | Plausible Insights OÜ
Independent private company |
| Company base |
Distributed organization | Tartu, Estonia · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 10 team members · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
|
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
| Important considerations |
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. |
| Integrations |
WordPress | WordPress, Shopify, Zapier |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |