| Overview |
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. |
| Pricing |
Free, open source | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Tech-savvy users who want a free, self-hosted analytics solution | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain |
| Operator |
Open Web Analytics project
Independent project | PostHog Inc.
Independent private company |
| Company base |
Distributed organization | Distributed organization |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 215 team members · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
|
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
|
| Important considerations |
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. |
| Integrations |
WordPress | Slack, Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |