| Overview |
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
Free, open source | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Tech-savvy users who want a free, self-hosted analytics solution | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
Open Web Analytics project Independent project | Key Arg B.V. Independent private company |
| Company base |
Distributed organization | Monster, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
WordPress | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-30. |