| Overview |
A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | A privacy-focused website intelligence suite with cookieless analytics, session recordings, heatmaps, funnels, polls, surveys, company reveal, and AI-assisted reporting. |
| Pricing |
Free, open source | 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Tech-savvy users who want a free, self-hosted analytics solution | Businesses that prioritize data privacy and need advanced analytics tools |
| Operator |
Open Web Analytics project Independent project | Visitor Analytics GmbH Independent private company |
| Company base |
Distributed organization | Berg, Germany · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Self-hosted GPL software
- Pageview and event tracking
- Conversion goals and funnels
- Visitor segmentation
- Click heatmaps
- Visitor paths
- Ecommerce tracking
- WordPress integration
|
- Cookieless tracking
- Session recordings
- Heatmaps
- Conversion funnels
- Polls
- Surveys
- Real-time analytics
- Data export
- GDPR compliant
- CCPA compliant
|
| Important considerations |
Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Free and low-cost tiers have small pageview, event, replay, heatmap, funnel, poll, and survey allowances. |
| Integrations |
WordPress | WordPress, Wix, TYPO3 |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |