| Overview |
An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing |
AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan. | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator |
AGHAZADA LLC
Independent private company | OpenPanel AB
Independent private company |
| Company base |
New Mexico, United States · United States | Stockholm, Sweden · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Cookieless web analytics
- Hosted cloud or AGPL self-hosting
- Realtime dashboard and live globe
- Custom events and funnels
- Visitor journeys and retention
- Stripe revenue attribution
- Campaign and UTM reporting
- Core Web Vitals
- Public dashboards and embeds
- Data import and export
- AI assistant, MCP server, and CLI
|
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
| Important considerations |
The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations |
Stripe, Plausible, Fathom | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-27. |
We checked this information against official vendor sources on 2026-08-09. |