Open Analytics vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Open Analytics if

Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access

Capabilities only listed for Open Analytics

Privacy-first Self-hosted Open source Cookieless GDPR compliant Real-time data E-commerce tracking Revenue tracking Audience insights Goals Data ownership AI insights Web analytics

Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Error tracking User segments Session recordings Heatmaps Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Funnels Data export Integrations Retention analytics

Attribute	Open Analytics	Smartlook
Overview	An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	AGHAZADA LLC Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	New Mexico, United States · United States	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Cookieless web analytics Hosted cloud or AGPL self-hosting Realtime dashboard and live globe Custom events and funnels Visitor journeys and retention Stripe revenue attribution Campaign and UTM reporting Core Web Vitals Public dashboards and embeds Data import and export AI assistant, MCP server, and CLI	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Stripe, Plausible, Fathom	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-27.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Open Analytics	Smartlook
AI insights	Listed	Not listed
App analytics	Not listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Open Analytics Full details: Smartlook