Open Analytics vs Umami comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Open Analytics if

Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access

Capabilities listed only for Open Analytics in this selection

Data ownership AI insights Web analytics

Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.

Choose Umami if

Tech-savvy users and businesses prioritizing privacy and simplicity

Capabilities listed only for Umami in this selection

CCPA compliant Free plan User segments Session recordings Heatmaps Custom reports Cross-device tracking

Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.

Shared capabilities

Privacy-first Self-hosted Open source Cookieless GDPR compliant Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights Goals Data export Integrations Retention analytics

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Attribute	Open Analytics	Umami
Overview	An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.	An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Pricing	AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.	Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access	Tech-savvy users and businesses prioritizing privacy and simplicity
Operator	AGHAZADA LLC Independent private company	Umami Software, Inc. Independent private company
Company base	New Mexico, United States · United States	San Francisco, United States · United States
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	behavior analysis Recent official evidence shows a focus on behavior analysis.
Key features	Cookieless web analytics Hosted cloud or AGPL self-hosting Realtime dashboard and live globe Custom events and funnels Visitor journeys and retention Stripe revenue attribution Campaign and UTM reporting Core Web Vitals Public dashboards and embeds Data import and export AI assistant, MCP server, and CLI	Cookieless web analytics Self-hosted and cloud editions Real-time traffic Custom events Funnels and goals Revenue reports Web Vitals Session replay and heatmaps Data export
Important considerations	The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.	Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Integrations	Stripe, Plausible, Fathom	WordPress, Vercel
Fact check	We checked this information against official vendor sources on 2026-08-27.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Open Analytics	Umami
AI insights	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Not listed	Listed
Cookieless	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Not listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Listed	Listed
Session recordings	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Open Analytics Full details: Umami