All filters39

Open Analytics vs Wix Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Open Analytics if

Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent access

Capabilities only listed for Open Analytics

Important considerations: The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.

Choose Wix Analytics if

Wix site owners who want integrated website and business analytics

Capabilities only listed for Wix Analytics

Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.

Attribute Open Analytics Wix Analytics
Overview An open-source, privacy-first web analytics platform available as a hosted cloud service or self-hosted AGPL-3.0 software, with cookieless traffic reporting, realtime data, funnels, visitor journeys, retention, revenue attribution, Web Vitals, exports, AI analysis, and MCP access.Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing AGPL-3.0 self-hosting has no license fee. Hosted monthly plans: Starter $9 for 50,000 events and 1 site; Growth $19 for 500,000 events and 5 sites; Pro $49 for 5 million events and 10 sites. No hosted free plan.Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription
Deployment Self-hosted and hosted optionsVendor-hosted cloud
Best for Privacy-focused product, marketing, and development teams that want open web analytics with revenue attribution and AI-agent accessWix site owners who want integrated website and business analytics
Operator AGHAZADA LLC
Independent private company
Wix.com Ltd.
Independent public company
Company base New Mexico, United States · United StatesTel Aviv, Israel · Other region
Organization scale No comparable official organization-size figure was publicly disclosed.4,622 employees · operator, as of 31 Dec 2025
Recent direction marketing attribution
Recent official evidence shows a focus on marketing attribution.
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Cookieless web analytics
  • Hosted cloud or AGPL self-hosting
  • Realtime dashboard and live globe
  • Custom events and funnels
  • Visitor journeys and retention
  • Stripe revenue attribution
  • Campaign and UTM reporting
  • Core Web Vitals
  • Public dashboards and embeds
  • Data import and export
  • AI assistant, MCP server, and CLI
  • Built into Wix
  • Traffic and sales overviews
  • Real-time visitor feed
  • Behavior reports
  • Session recordings
  • AI analytics assistant
  • AI visibility overview
  • Industry benchmarking
  • Custom and scheduled reports
  • CSV export
Important considerations The hosted service has no free plan. Self-hosting needs Linux, Docker, four DNS records, about 4 GB of RAM, and 25 GB of disk; published images are amd64. Do Not Track and Global Privacy Control traffic is intentionally not recorded.Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
Integrations Stripe, Plausible, FathomWix SEO, Wix Email Marketing
Fact check We checked this information against official vendor sources on 2026-08-27. We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeOpen AnalyticsWix Analytics
AI insights Listed Listed
Audience insights Listed Listed
Behavior analytics Listed Listed
Cookieless Listed Not listed
Cross-device tracking Not listed Listed
Custom reports Not listed Listed
Data export Listed Listed
Data ownership Listed Not listed
E-commerce tracking Listed Listed
Event tracking Listed Listed
Free plan Not listed Listed
Funnels Listed Listed
GDPR compliant Listed Not listed
Goals Listed Listed
Integrations Listed Listed
Open source Listed Not listed
Privacy-first Listed Not listed
Real-time data Listed Listed
Retention analytics Listed Listed
Revenue tracking Listed Listed
Self-hosted Listed Not listed
Session recordings Not listed Listed
User segments Not listed Listed
Web analytics Listed Not listed
Full details: Open Analytics Full details: Wix Analytics