| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | An open-source session replay and product analytics platform that can run on your infrastructure, combining replays with errors, network activity, performance data, funnels, journeys, heatmaps, web analytics, and co-browsing. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Open-source self-hosting is free. Cloud Free: 1,000 sessions/month; Serverless: $5.95 per 1,000 sessions/month; Dedicated: from $199/month, billed hourly; Enterprise: custom. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Engineering and product teams that need self-hosted replay, debugging context, and product analytics |
| Operator |
OpenPanel AB
Independent private company | Asayer SAS
Independent private company |
| Company base |
Stockholm, Sweden · European Union | Distributed organization |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | product analytics
Recent official evidence shows a focus on product analytics. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Self-hosted session replay
- Product and web analytics
- Error, network, and performance context
- Funnels and journeys
- Heatmaps
- Co-browsing
- Web and mobile capture
- Data export
- MCP server
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Cloud Free includes 2 users, 1 project, and 7-day retention. Paid Serverless includes unlimited users and projects with 30-day retention. Self-hosting requires your own infrastructure; Dedicated costs depend on the instance, region, and running time. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | GitHub, Jira, Slack, Sentry, Datadog |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-09-04. |