OpenPanel vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose OpenPanel if

Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

Capabilities only listed for OpenPanel

E-commerce tracking App analytics Behavior analytics Revenue tracking Session recordings A/B testing Data ownership Custom reports AI insights Retention analytics Cohort analysis Web analytics

Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities only listed for Plausible Analytics

No unique capabilities in the current taxonomy.

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

Attribute	OpenPanel	Plausible Analytics
Overview	An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	OpenPanel AB Independent private company	Plausible Insights OÜ Independent private company
Company base	Stockholm, Sweden · European Union	Tartu, Estonia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	10 team members · operator, as of 13 Aug 2026
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Cookieless web analytics Product and event analytics Custom dashboards and reports Funnels and conversion analysis Retention and user profiles Revenue tracking Session replay A/B testing AI analytics assistant Free AGPL self-hosting	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	OpenPanel	Plausible Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: OpenPanel Full details: Plausible Analytics