| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
OpenPanel AB Independent private company | Key Arg B.V. Independent private company |
| Company base |
Stockholm, Sweden · European Union | Monster, Netherlands · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-09-30. |