| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Small businesses and bloggers needing simple web analytics |
| Operator |
OpenPanel AB Independent private company | StatCounter Independent private company |
| Company base |
Stockholm, Sweden · European Union | Dublin, Ireland · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics Recent official evidence shows a focus on product analytics. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Real-time visitor feeds
- Traffic trend charts
- Visitor paths
- Landing-page analysis
- Conversion tracking
- Paid-traffic analysis
- Session replay
- Heatmaps on Premium Plus
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |