| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Self-hosted and hosted options | Self-hosted |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
OpenPanel AB
Independent private company | TIPS4DESIGN SRL
Independent private company |
| Company base |
Stockholm, Sweden · European Union | Romania · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |