OpenPanel vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose OpenPanel if

Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

Capabilities listed only for OpenPanel in this selection

Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights User segments Session recordings A/B testing Data ownership AI insights Retention analytics Cohort analysis

Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Free plan

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

Shared capabilities

Real-time data Event tracking Funnels Goals Data export Integrations Custom reports Web analytics

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Attribute	OpenPanel	WireBoard
Overview	An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.	A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing	30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free	Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics	Publishers, site owners and agencies that want live traffic dashboards across several websites.
Operator	OpenPanel AB Independent private company	SwissOps Ltd. Independent private company
Company base	Stockholm, Sweden · European Union	Renens, Switzerland · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Cookieless web analytics Product and event analytics Custom dashboards and reports Funnels and conversion analysis Retention and user profiles Revenue tracking Session replay A/B testing AI analytics assistant Free AGPL self-hosting	Live visitor dashboards and multi-site widgets Custom events, goals and funnels User journeys and UTM campaign reports File, S3 and SFTP exports with schedules REST and live APIs, SDKs and MCP server Optional cookieless tracking mode
Important considerations	Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.	Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations	JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API	WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	OpenPanel	WireBoard
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Listed	Listed

Full details: OpenPanel Full details: WireBoard