| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator |
Emvi Software GmbH Independent private company | Piwik PRO SA Subsidiary of Cookie Information Group |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Wrocław, Poland · European Union |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |