Pirsch Analytics vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Pirsch Analytics if

Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay

Capabilities only listed for Pirsch Analytics

Privacy-first Self-hosted Open source Cookieless GDPR compliant Real-time data E-commerce tracking Revenue tracking A/B testing Goals Data ownership Custom reports Enterprise Web analytics SEO research

Important considerations: There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Error tracking Session recordings Heatmaps Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Funnels User segments Data export Integrations

Attribute	Pirsch Analytics	Smartlook
Overview	A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Emvi Software GmbH Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Rheda-Wiedenbrück, Germany · European Union	Brno, Czechia · European Union
Organization scale	1 employees · operator, as of 30 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	marketing attribution Recent official evidence shows a focus on marketing attribution.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Cookieless web analytics Events and conversion goals Session analysis Funnels and segmentation E-commerce revenue metrics A/B testing Google Search Console plugin Imports from major analytics tools REST API, SDKs, and webhooks Enterprise on-premise deployment	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Pirsch Analytics	Smartlook
A/B testing	Listed	Not listed
App analytics	Not listed	Listed
Behavior analytics	Listed	Listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Not listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
SEO research	Listed	Not listed
Session recordings	Not listed	Listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: Pirsch Analytics Full details: Smartlook