| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Wix site owners who want integrated website and business analytics |
| Operator |
Emvi Software GmbH
Independent private company | Wix.com Ltd.
Independent public company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Tel Aviv, Israel · Other region |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Wix SEO, Wix Email Marketing |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |