| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Product and marketing teams needing customer journey insights |
| Operator |
Emvi Software GmbH
Independent private company | Woopra, Inc.
Subsidiary of Appier Group Inc. |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | San Francisco, United States · United States |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |