Piwik PRO vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Piwik PRO if

Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics

Capabilities only listed for Piwik PRO

E-commerce tracking App analytics Behavior analytics Revenue tracking Heatmaps Data ownership Custom reports Retention analytics Cross-device tracking Enterprise

Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities only listed for Plausible Analytics

Self-hosted Open source

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

Privacy-first Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

Attribute	Piwik PRO	Plausible Analytics
Overview	A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	Piwik PRO SA Subsidiary of Cookie Information Group	Plausible Insights OÜ Independent private company
Company base	Wrocław, Poland · European Union	Tartu, Estonia · European Union
Organization scale	about 200 team members · operator, as of 13 Aug 2026	10 team members · operator, as of 13 Aug 2026
Recent direction	platform integration Recent official evidence shows a focus on platform integration.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Web and mobile analytics Tag Manager Consent Management Platform Data activation Ecommerce and journey analytics Custom reports and dashboards Heatmaps and clickmaps Anonymous tracking Raw-data API and exports	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Piwik PRO	Plausible Analytics
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cookieless	Listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Not listed	Listed
User segments	Listed	Listed

Full details: Piwik PRO Full details: Plausible Analytics