| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain |
| Operator |
Piwik PRO SA Subsidiary of Cookie Information Group | PostHog Inc. Independent private company |
| Company base |
Wrocław, Poland · European Union | Distributed organization |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | 215 team members · operator, as of 13 Aug 2026 |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Slack, Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |