| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context |
| Operator |
Piwik PRO SA Subsidiary of Cookie Information Group | Rybbit Independent project |
| Company base |
Wrocław, Poland · European Union | Distributed organization |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Cookieless real-time web analytics
- Custom events and autocapture
- Goals and conversion funnels
- User journeys and profiles
- Retention analysis
- JavaScript error tracking
- Web Vitals monitoring
- Session replay
- API and warehouse export
- Free AGPL self-hosting
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |