| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Website owners who prioritize privacy and simplicity |
| Operator |
Piwik PRO SA Subsidiary of Cookie Information Group | Simple Analytics B.V. Independent private company |
| Company base |
Wrocław, Poland · European Union | Amsterdam, Netherlands · European Union |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | 3 team members · operator, as of 13 Aug 2026 |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Ghost, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |