| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Piwik PRO SA
Subsidiary of Cookie Information Group | Swetrix Ltd
Independent private company |
| Company base |
Wrocław, Poland · European Union | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | privacy-focused analytics
Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |