| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | A privacy-focused website intelligence suite with cookieless analytics, session recordings, heatmaps, funnels, polls, surveys, company reveal, and AI-assisted reporting. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Businesses that prioritize data privacy and need advanced analytics tools |
| Operator |
Piwik PRO SA Subsidiary of Cookie Information Group | Visitor Analytics GmbH Independent private company |
| Company base |
Wrocław, Poland · European Union | Berg, Germany · European Union |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Cookieless tracking
- Session recordings
- Heatmaps
- Conversion funnels
- Polls
- Surveys
- Real-time analytics
- Data export
- GDPR compliant
- CCPA compliant
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Free and low-cost tiers have small pageview, event, replay, heatmap, funnel, poll, and survey allowances. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | WordPress, Wix, TYPO3 |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |