| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform |
| Operator |
Plausible Insights OÜ
Independent private company | Smartlook, s.r.o.
Subsidiary of Cisco Systems, Inc. |
| Company base |
Tartu, Estonia · European Union | Brno, Czechia · European Union |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | platform integration
Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Web and mobile session replay
- Heatmaps
- Funnels
- Event analytics
- Crash reports
- User identification
- Mobile app analytics
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. |
| Integrations |
WordPress, Shopify, Zapier | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-27. |