| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator |
Plausible Insights OÜ
Independent private company | Umami Software, Inc.
Independent private company |
| Company base |
Tartu, Estonia · European Union | San Francisco, United States · United States |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | behavior analysis
Recent official evidence shows a focus on behavior analysis. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations |
WordPress, Shopify, Zapier | WordPress, Vercel |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |