Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Plausible Analytics | VWO |
|---|---|---|
| Overview | A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Plausible Insights OÜ Independent private company | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | Tartu, Estonia · European Union | Delhi, India · Other region |
| Organization scale | 10 team members · operator, as of 13 Aug 2026 | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | marketing attribution Recent official evidence shows a focus on marketing attribution. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
|
|
| Important considerations | Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | WordPress, Shopify, Zapier | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Plausible Analytics | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Not listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Not listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |