PostHog vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose PostHog if

Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain

Capabilities only listed for PostHog

Self-hosted Open source GDPR compliant Real-time data E-commerce tracking Free plan Revenue tracking Audience insights Surveys A/B testing Goals Data ownership Custom reports AI insights Cohort analysis Enterprise

Important considerations: Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps Data export Integrations Retention analytics

Attribute	PostHog	Smartlook
Overview	A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	PostHog Inc. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Distributed organization	Brno, Czechia · European Union
Organization scale	215 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Self-hosted Session recordings A/B testing Feature flags Surveys Open source Real-time analytics Custom event tracking Integrations Data export	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Slack, Zapier, Segment	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	PostHog	Smartlook
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User segments	Listed	Listed

Full details: PostHog Full details: Smartlook